There are a lot of ways to get traffic to a website but in this article we’re going to focus on using my favorite method of generating highly targeted traffic using the power of article marketing.

Article marketing is where you write articles and submit them to free article directories. The articles must be related to what you’re offering on your website if you’re promoting a product. The goal is to have your articles rank in the first page results of the search engines.

First, you have to research some keywords. It’s very important for you to set this up correctly because all of your efforts will depend entirely on keyword research. If you’re promoting a weight loss product, avoid using broad keywords like body weight loss, easy weight loss, natural weight loss, etc.

It’s going to take you forever to rank for those kinds of keywords and you’ll end up with a reader that is in browsing mode. You want to target readers who are in the buying frame of mind. One tip is to focus on long tail keywords.

Second, after researching your keywords, it’s time to write the articles. Your articles doesn’t have to be like a novel and readers tend to get bored with long winded articles. You can write articles with 250-300 words, provide quality information about the topic then you can do the promotion on your resource box. The resource box will contain links that will lead back to your website.

All traffic is not equal.

1000 people coming to your website from your Facebook profile, isn’t the same as 1000 people coming to your website having searched for a solution to a problem or desire they have, and choosing your website as the answer for their needs.

There are a lot of ways to build website traffic, and no strategy alone should be used in isolation. You have to test different techniques of building website traffic and determine which will bring you the biggest returns. In this article we’re going to discuss 2 ways to build traffic.

Article Marketing

This is perhaps the most common free traffic building technique that many people are taking advantage of because it’s very easy to start with article marketing. You basically have to write articles about different topics. If you have a web design company, you can write about web design related topics in order to get targeted traffic to your website.

Please note that there are specific keywords that you need to pay attention when writing your articles so it will be displayed in the search engines naturally. After your articles are listed in the search engines, you can drive targeted traffic to your website for free!

Pay-Per-Click

PPC advertising is one of the most common form of paid marketing. You only pay when someone clicks your ads. It’s the most fastest, most reliable traffic building strategy you can use if you want consistent results.

PPC is not advisable for beginners though. I’ve seen a lot of people burn hundreds of dollars in just a couple of days with PPC. The key to being successful in PPC is to make sure that your expenses are less than your revenue.